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Game over: Joan Didion fronts CÚline SS15

The great American writer and the great French fashion house together equal game over for SS15 campaigns

By Kate Guest | Published: 7 Jan 2015

CÚline and Didion
Photo: Celine

[Updated: 7 January 2015]  Joan Didion has commented on her Céline campaign – and it seems she's not that bothered by all the fuss. The New York Times called the author at her home yesterday and asked if she was aware of the sensation she had caused. "I don't have any clue," she said. Whose idea was it? "They got in touch with me."  Was she already a fan of the brand? "I'm fortunate enough to own a few" of their things, she said. And finally, the big question, will she attend the label's Paris Fashion Week show in March? "I would love to." Yes! See you there, Ms. Didion.

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Céline has chosen the American writer Joan Didion to front its SS15 campaign. 

At first, the choice may seem an unorthodox one. But when you think about it it becomes hard to imagine a more perfect frontwoman for a house that, under British designer Phoebe Philo, has reinvented cool. After all, that's exactly what Didion herself did in the 1960s.

The writer, who turned 80 in December and will soon be the subject of a Kickstarter-funded documentary, is best known for her literary journalism and the essay collections Slouching Towards Bethlehem (1968) and The White Album (1979). She is also in many ways the original Céline girl. Cool. Understated. In control. And known for driving a Corvette Stingray, back in the day. 

The image was shot by Juergen Teller and features Didion in her trademark oversized sunglasses and black crewneck. All hail Philo, and her victory not just for smart women who like fashion, but for older models, for innovators and for creators.

Does this mean we'll be seeing Didion front row in Paris in March? Fingers crossed. 


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