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Vivy Yusof celebrates Malaysian 'kuih' with a dUCk Scarf collection

The dUCk Group pays tribute to hardworking 'kuih' sellers with cute new scarf designs

By Verinia Khoo | Published: 11 Sep 2017

'Kuih' scarves
Photo: dUCk Group

In conjunction with Malaysia Day, 16 September, dUCk Scarves is celebrating the unsung heroes of our country with a limited-edition scarf line called the Yummy dUCk. Stall owners like Lee Yeok Choi, Makcik Rahmah, and Uncle Peter, who have been selling all-time Malaysian favourite delicacies, are the inspiration behind the collection.

 

A post shared by The dUCk Group (@theduckgroup) on

"The Yummy dUCk in conjunction with Malaysia Day will feature the Malaysian kuih muih, but even deeper than that, D and I wanted to give back to the unsung heroes," wrote Vivy Yusof, founder of the dUCk Group. "The people who stand for hours in rain or shine to sell these Malaysian delicacies to people. We pass them every day but we take them for granted but they are true hardworking Malaysians."

There's Lee Yeok Choi, a man in his 70s who's been selling the tasty treats for over 42 years! He's currently based in Lucky Garden Bangsar. There's also Makcik Rahmah, who has been selling kuih lapis (among other kuihs) for 36 years. You can find her at Persiaran Zaaba at Taman Tun Dr Ismail. Uncle Peter sells putu mayam at Little India in Brickfields. He's been in the business for more than 10 years.

From left: Uncle Lee, Makcik Rahmah and Uncle Peter. Photo: dUCk Group

"If there is one thing that I'd learned from my short encounters with Uncle Lee, Makcik Rahmah, and Uncle Peter, it's that you should always give from what you have, even if it's not much," D wrote in an Instagram post. "I truly feel that, much like the traditional delicacies that they make, they are among Malaysia's precious treasures that we shouldn't take for granted. So the next time you visit a roadside stall to get your Malaysian kuih fix, don't forget to tell the Aunty or Uncle how special they are!"

The Yummy dUCk, RM300 each, comes in three colours: green (Kuih Seri Muka), pink (Kuih Lapis) and purple (Kuih Koci) and have already sold out on FashionValet.com. However, they are still available at FashionValet Bangsar and the dUCk store in Pavilion KL.

Related: Warn your wallets: dUCk Cosmetics is here
Related: Vivy Yusof on smashing Muslim stereotypes


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