ZoŽ Jordan moves runway show to New York Fashion Week
The British designer is leaving her usual London runway to pursue new challenges in New York
Zoë Jordan is going to New York Fashion Week. After having been given the nod from London and the British Fashion Council, she looks forward to showing at the Big Apple.
"Having lived there as a bond trader I have an understanding of the urban market in New York and their appreciation for the London look," Zoë said. "I think the utilitarian, straight-forward approach to my collections has good synergy with the American audience."
Going back to London Fashion Week isn't out of the question, though. Zoë intends to gain "a deeper understanding of the international scope of the business" before returning to her homeland with her brand.
While she showed a very contemporary painterly collection in SS14 and injected a futuristic vibe to her AW14 collection, Zoë hints that her upcoming SS15 season will be "influenced by a fresh take on northern European trends and tastes." Paint New York red, Zoë.
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