Zara joins the fight for sustainable fashion
The Spanish retail giant debuts Join Life, its first sustainable capsule collection
This season, Zara is releasing a women's collection that might be the future of fast fashion, from the type of materials used to its production methods. Its debut Join Life collection, aimed at reducing the brand's impact on the environment features clean silhouettes in a "colour palette inspired by mineral tones."
The collection makes use of materials such as recycled wool, organic cotton and Tencel (a wood fiber from forests that are sustainably managed) to reduce wastage, while its boxes used exclusively for online orders are made from 100% recycled cardboard boxes to reduce its carbon footprint.
Finally, and perhaps most revolutionary of the retail giant's efforts is at the production level. With continual audits on its suppliers and manufacturers across the globe to ensure that safety levels meet standards and workers' rights are not violated, the brand is ensuring that wages are fair and that there is no child labour.
Zara might be joining the game late behind other fast-fashion retailers, but it may just be the tipping point towards an industry where human lives and the environment matter more than mass production and profit margins.
The Zara Join Life collection, modelled by Sasha Pivovarova, is available in stores now.
Join Life Collection AW.16 | New editorial. A fusion of masculine and feminine style which defines clean silhouettes and a colour palette inspired by mineral tones Selected pieces mainly made of Tencel®, a wood fiber extracted from forests that are sustainably managed, guaranteeing its reforestation The farming process of organic cotton consumes 90% less water than conventional cotton #joinlife
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