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Yves Saint Laurent unveils couture campaign after 10 years' absence

See the campaign images here

By Verinia Khoo | Published: 29 Jul 2015

YSL couture returns
Photo: Yves Saint Laurent

Yves Saint Laurent has finally returned to the couture scene after going on hiatus for 10 years. The French fashion house helmed by Hedi Slimane unveiled its first couture campaign called Rue de L'Université on its website yesterday.

The campaign was shot on the grounds of YSL's new couture house, Hôtel de Sénecterre, a 17th-century mansion that Hedi has had restored over the past three years. YSL's atelier takes over three floors and is separated into the categories of Salon Couture, Atelier Flou and Atelier Tailleur.

"Hedi began to recompose the traditional Couture Ateliers of the House in 2012. The ateliers are now at the centre of the Saint Laurent project by Hedi Slimane," the brand said in an announcement. "Hedi determines which of these pieces will carry the ateliers' hand-sewn couture label 'Yves Saint Laurent'. These couture pieces may be womenswear or menswear, a tuxedo or an evening dress, daywear or eveningwear."

"The 'Yves Saint Laurent' private atelier label is made of ivory silk satin and is numbered by piece. The ateliers keep a strict record of all the couture pieces in a gold monogram book," the brand adds.

(Photos: Yves Saint Laurent)

Related: Yves Saint Laurent ad banned over "unhealthily underweight" model
Related: Saint Laurent files lawsuit against parody brand What About Yves


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