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Yves Saint Laurent ad banned over "unhealthily underweight" model

UK's Advertising Standards Authority strikes again

By Andrea Tim | Published: 3 Jun 2015

YSL ad banned
Photo: Yves Saint Laurent

For right or wrong, skinny models rarely raise an eyebrow in the fashion industry these days. However a recent Yves Saint Laurent ad published in ELLE UK magazine has been deemed "irresponsible" by the Advertising Standards Authority (ASA), the independent British ads regulator, and banned.

"The ASA considered that the model's pose and the particular lighting effect in the ad drew particular focus to the model's chest, where her rib cage was visible and appeared prominent, and to her legs, where her thighs and knees appeared a similar width, and which looked very thin, particularly in light of her positioning and the contrast between the narrowness of her legs and her platform shoes," the ASA's ruling statement read. "We therefore considered that the model appeared unhealthily underweight in the image and concluded that the ad was irresponsible."

According to ASA, Yves Saint Laurent did not agree that the model was unhealthily thin, but did not elaborate in their response.

Last month, the ASA banned a Miu Miu campaign starring Mia Goth because they felt the model looked underage but was being presented in a sexual way (Mia was 21 when the photo was taken).


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