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Gucci lets you personalise your own Dionysus

What better way to make it your own?

By Verinia Khoo | Published: 1 Jun 2016

Gucci DIY service
Photo: Gucci

The latest fashion house to hop onto the customisation bandwagon is none other than Gucci. It's about time too! The Gucci DIY Dionysus project allows customers to personalise the plain Dionysus bag with an array of embroideries, trims, hardware and even monogrammed initials. The Dionysus Top Handle bag is also available for customisation, albeit with a slightly different menu.

The embroideries for the plain Dionysus bag includes motifs of plants, animals and insects. The trim comes in a variety of colours, and are available in crocodile, python and suede. If you want, your monogrammed initials can also be embellished with Swarovski crystals.

For the plain Dionysus Top Handle bag, choose from four types of leathers – crocodile, ostrich, python and "moon leather – from a palette of 18 colours. Meanwhile, the striped Dionysus Top Handle bag can only be customised with "moon leather" and crocodile leather, in 12 colourways. Customers can also choose the hardware finish and shoulder strap colours, and have their initials embossed.

The initiative launched in Gucci's flagship store on via Montenapoleone, Milan last month and was inspired by Michele's philosophy: "the way you dress is how you feel and that men and women should feel authentic and free in the expression of themselves."

The customisation service will soon expand to Gucci's Ace sneakers and Princetown shoes, as well as men and women's ready-to-wear pieces. Stay tuned to find out if Gucci will bring the DIY Dionysus project to Malaysia.

Related: Beyoncé and Blue Ivy wear matchy-matchy Gucci denim jackets
Related: 15 things from the Gucci for Net-a-Porter collection you can still buy


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