You can now shop Finery London on Zalora

Sorry to spoil your no-shopping streak

By Andrea Tim | Published: 16 Apr 2015

FineryLondon is here
Photo: Finery London

We've been on tiptoes since Finery London's birth in 2014 to see if the London-based fashion brand was ever going to add Malaysia to its shipping destinations (we know a thing or two about the feels you get when you see "Malawi" and "Maldives" but not "Malaysia" on a shopping website's delivery list). Finally, shoppers can get their hands Finery London's relaxed cuts and alluring organic prints exclusively on Zalora.

"Our focus is completely on the product; we want to create pieces to treasure, that will give girls who love fashion something to smile about," Brand Director Caren Downie, former ASOS fashion director said. Head of Design Emma Farrow, Caren's colleague at Topshop, added that Finery London's outlook "isn't about following, or setting trends, but about creating smaller, more considered collections."

So far, Finery London has debuted 43 looks on, but we hear they'll release a wider range in the near future. We're eyeing the blue Knox Camofleur slip dress (RM199), seen below.

(Photo: Finery London)


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