You Could Star in the New Marc by Marc Jacobs Campaign

Marc by Marc Jacobs is looking on social media for their new campaign models

By Emma Chong Johnston | Published: 7 Apr 2014

Model for MbMJ
Photo: Instagram

Marc by Marc Jacobs are looking for models for their new campaign, and their hunting grounds are the whole internet. Aspiring models worldwide have been asked to submit their looks on Instagram or Twitter tagged with #CastMeMarc, and the best will be contacted to appear in the AW14 campaign.

At time of publishing, there are 32,380 photos on the hashtag, featuring plenty of selfies, bikini shots and six-pack flashes. The social media call is part of the brand’s major revamping exercise, which started with the appointment of creatives Katie Hillier and Luella Bartley and could climax in a name change.

The fine print: The shoot will take place in New York on April 30 and May 1, and contestants may only submit one entry. So think you’re the next Marc by Marc Jacobs face? Go forth and Instagram.


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