This Santa Claus started wearing less and going out more
Yorkdale's Fashion Santa is making headlines with how dapper he looks
They don't make Santas like they used to, especially not at Yorkdale Shopping Centre in Ontario. Mrs. Claus must have enforced a strict diet for this Santa Claus because he is no longer as round as he used to be.
In fact, he's not round at all.
Yorkdale's Fashion Santa, played by model Paul Mason, is a well-dressed and extremely good looking version of the jolly red man we all know and love. Not that there's nothing to love about the new Claus – his trimmed white beard, casual sense of fashion and effortless photogenic quality are just a few of the first things that struck us about him (you can climb down our chimney anytime, Santa).
Santa's wild transformation is not for nothing. For every selfie taken with Fashion Santa and hashtagged #YorkdaleFashionSanta on social media, Yorkdale will donate $1 to Sick Kids Foundation, a Canadian fundraising non-profit organisation dedicated to improving the lives of children and their families.
Fashion Santa will make appearances on certain dates at Yorkdale – the cue to book a trip to Ontario is now, people.
Here are some of the best selfies we've spotted on Instagram.
Related: How I do it: Santa Claus