Yoox Net-a-Porter announce plans to become "mobile-only"

And this is why everyone needs a smartphone

By Verinia Khoo | Published: 25 Oct 2016

Net-a-Porter mobile
Photo: netaporter/Instagram

Yoox Net-a-Porter is narrowing down its retail strategy. If all goes according to plan, you'll eventually only be able to shop from the online retailer on your mobile devices, according to The Net-a-Porter Group CEO Federico Marchetti.

"One of my biggest objectives is to transform the company into a mobile-only company," Marchetti told The Associated Press. "It's new luxury conglomerate of the digital era." The new plan comes with the company's desire to stay ahead in the global online luxury business, where competition is only increasing by the minute.

According to Business of Fashion, the company expects a growth of 17 per cent to 20 per cent every year up to 2020, once the move to mobile has been made. They will also begin offering same-day delivery services in big cities like Tokyo, Dubai, London, Hong Kong, New York, Milan and the Hamptons to boost sales.

"You can have it at your home in three hours," Marchetti said of the expect time of delivery.

Last week, the Yoox Net-a-Porter Group announced the opening of its new Technology Hub at White City Place in West London, where it will accomodate a 20% increase in its global tech team and further develop the shift to mobile retail.

Related: Net-a-Porter to launch The Net Set
Related: J. Crew and Net-a-Porter team up for a Breton stripe-inspired collection
Related: Prada and Chloé take on e-commerce


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