The Yeezy for Adidas phenomenon arrives
Kanye West presented his Adidas Originals collection on the first day of New York Fashion Week, with Kanyeism and drama on the side
Kanye West debuted two things at New York Fashion Week yesterday – his Adidas Originals 'Yeezy Season 1' collection and the first track off his new album, Wolves, featuring Sia and Vic Mensa.
The typically Kanye-earnest show started off in pitch-black darkness, with a minute-and-a-half voice-over by the man of the hour filling the room, before the lights gradually went up to reveal an army of models. Each row stepped forward to a single prolonged note from a horn (hats off to the player for that breath control!). A synth-heavy Wolves played during the second half of the show, which ended with Yeezy himself taking his bow.
Spotted on the front row were Alexander Wang, Rihanna, singer Cassie, rapper Diddy, Jay Z, Beyoncé, Kim Kardashian, North West, Khloe Kardashian, Kendall Jenner, Kris Jenner and Vogue editor-in-chief Anna Wintour. Also present were Justin Bieber and Fall Out Boy bassist Pete Wentz.
Shout out to North West for the vocal at 2.30min in the video above. The little girl proved to be a handful for mama Kim during the show, but who wouldn't be scared in the dark? Anna Wintour wasn't so understanding though, judging by candid snap below.
(Photo: beylegion/Twitter; Artwork: Tiara Chiaramonte)
Despite being on mommy duty, Kim wasn't exempt from styling it up with her own Yeezy pantyhose and sportsbra ensemble that she paired with a camouflage jacket. Meanwhile, Justin walked his new Yeezy kicks.
(Photo: kimkardashian/Instagram; justinbieber/Instagram)
Kylie Jenner wasn't in the audience because she was one of the models (see her at 6:33 in the video). We almost didn't recognise her without her usual lipstick and heavy mascara, but she still looked good and runway-ready.
It was Kanye's show after all – he got a standing ovation, mind you – and he was excited about his work, especially about how his creativity was given free rein at Adidas.
"They were just an extremely, extremely supportive company and I'm happy this is just only the beginning of the possibilities of what we can do together," he told MTV.
"Taste shouldn't be used to separate," he said, when asked about how he makes his "high taste" accessible to a wide audience. "It should be used to problem solve... Anyone who reviews the collection poorly... I really feel sorry that they don't have a vision of what the future holds. Cause you just saw the future."
Well there you have it, people. Kanye x Adidas Originals was a peek into the future. Bam.