A guide to understanding Marc Jacobs AW17

Someone call Pharrell. We found his new favourite hats

By Verinia Khoo | Published: 17 Feb 2017

Marc Jacobs Respect
Photo: Marc Jacobs

American designer Marc Jacobs is no stranger to showing wild collections at New York Fashion Week. But unlike his previous shows, the last of which was not without controversy, his AW17 runway had no spectacular set and no crazy music. In fact, there was no music at all inside the show venue. With Respect, Jacobs showed a calmer style.

Marc Jacobs was inspired by a hip hop documentary
"Several months ago I watched a documentary called Hip Hop Evolution," he wrote in his show notes."The 4-part series chronicles the poignant and pivotal cultural movement that reshaped and redefined the landscape of music, which gave way to a whole new language of style."

"As a born and bred New Yorker, it was during my time at the High School of Art and Design when I began to see and feel the influence of hip hop on other music as well as art and style," he continued. "This collection is my representation of the well-studied dressing up of casual sportswear. It is an acknowledgment and gesture of respect for the polish and consideration applied to fashion from a generation that will forever be the foundation of youth culture street style."

It was a very long runway
Held at the Park Avenue Armoury, guests sat on two rows of chairs flanking the runway. Models walked the length of the armoury, out the door and onto the street, where they walked a small way down the sidewalk, before sitting down to watch the rest of the show.



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No photos were allowed inside the building

Guests seated inside weren't allowed to snap any photographs for social media (way to get everyone to pay attention!). It was only after they exited the hall that they were able to take photos.


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Congratulations to @themarcjacobs and team on an incredible collection ❤ #MJFW17

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This could be Pharrell's new favourite hat

Remember that vintage Vivienne Westwood hat that Pharrell wore to the Grammys 2014 red carpet? Well, Jacobs showed a whole new range of oversized hats that Pharrell may approve of.

"Pumped up hats by Stephen Jones take their cues from the haberdashery and elegance of Andre 3000," Jacobs' shownotes read.

Look out, next season is about a lot of bling
Staying true to the hip hop aesthetic, models wore chunky jewellery designed by Jacobs and Urs Fischer. The shinier, the better.

The clothes were surprisingly tame
But that's not to say that it was boring. A far cry from his more colourful offerings, Jacobs' AW17 is all about earthy tones of camel, ginger, brown, gold, red, and maroon, focusing on the easy balance between everyday casual attire and sportswear.


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Watch the full runway show below.

Related: Marc Jacobs AW17


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