Who is Demna Gvasalia?

The little we know about the elusive new creative director of Balenciaga

By Verinia Khoo | Published: 7 Oct 2015

About Demna Gvasalia
Photo: Willy Vanderperre/Balenciaga

Balenciaga has just announced their new creative director to be Demna Gvasalia, founder of Paris-based label Vetements. A graduate of Antwerp's Royal Academy of Fine Arts, Demna made a name for himself when he first launched his own collection back in 2007 during Tokyo Fashion Week. Following Alexander Wang's final collection for the fashion house earlier last week, we're expecting great things to come from the Georgian designer.

Here's what we know about Balenciaga's new creative head.

1. Demna used to work for Maison Margiela and Louis Vuitton.
The 34-year-old worked behind the scenes at Maison Margiela in 2009 where he was responsible for the women's collections until 2013. He left the label and joined Louis Vuitton as a senior designer. After a while, Demna chose to launch his own label Vetements which had its first women's ready-to-wear collection debut at Paris Fashion Week in 2014.

"I wanted to see how creative and commercial process works or does not work at different types of fashion institutions before launching my own brand," Demna told us back in May. "I also learned that there are no 'good' rules in fashion and one should make his own."

Vetements SS16 collection. (Photo: Vetements)

2. He was a LVMH prize finalist.
As one of the eight finalists for the annual LVMH competition, Demna almost won a year of mentorship at the luxury house and a large sum of €300,000 (approx. RM1.2million) before Marta Marques and Paulo Almeida of Marques' Almeida won the prize.

3. He doesn't like to follow rules.
"Even in the thirties and until his retirement, he was not someone who stuck to the rules of the time," said Balenciaga CEO Isabelle Guichot of Demna. "He was always reinventing the way he was working, reinventing the way he spoke to the client, reinventing the way he presented his collections, to the point where at the end he was doing a show without any press in the audience."

4. He believes that the garment should give its wearer attitude.
"The garment itself is for me the most inspirational piece, the way it's constructed. In our aesthetic, what's most important is the attitude this garment brings to the person wearing it," Demna said. "I feel that clothes we do are quite wearable and that's why people relate to them."

Related: The next Balenciaga creative director
Related: Balenciaga SS16


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