What Lanvin looks like under Bouchra Jarrar

A sneak peek of the designer's debut collection as artistic director of the French maison

By Andrea Tim | Published: 10 Jun 2016

Bouchra's Lanvin
Photo: Lanvin

Far away from the race to impress with visual intricacies, Bouchra Jarrar has taught us that minimalism is underrated and when done well, is so beautiful. Just this week, she quietly showed her Cruise designs for Lanvin in New York ahead of her big collection for Spring Summer 2017 at Paris Fashion Week in September.

We already know that she has a great eye for sharp tailoring and a strong feminine approach to menswear elements, but seeing it done at Lanvin after 14 years of Alber Elbaz's signature unapologetic glamour will have you wondering where Jarrar has been all your life.

The first images of her Cruise collection reveals what she has in mind for the maison: clean lines, elegant draping and a kind of seductive appeal that doesn't necessarily mean more skin.

Photo: Lanvin

"Daywear is really important for the house," Jarrar said. "Also to bring my own vision to cocktail and evening, with a sensibility of the 1930s. In that period, the wardrobe and evening dresses were very simple, very pure. It's a balance between how to be elegant and décontracté – cool or relaxed."

"I understand the power of clothes. It's why I give a lot of attention to proportions; I like to optimise them. I want women to be beautiful, that's my job," she added.

It's time for minimalism to steal the spotlight, and it's going to have Lanvin's new womenswear artistic director at the lead. To say that we're excited to see more from her is an understatement.

Related: Bouchra Jarrar is Lanvin's new artistic director
Related: What Lanvin looks like without Alber Elbaz
Related: Alber Elbaz removed from Lanvin's board of directors


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