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Watch the Alexander Wang x H&M campaign video

Alexander Wang's Theory of Gym gets put in action in a pretty cool way

By Andrea Tim | Published: 28 Oct 2014

Video: Hennes & Mauritz

We gotta give this campaign props for effects and cinematography. Not that it's unusual for a fashion campaign to feature such flow, but the Alexander Wang x H&M video had us smitten anyway.

Blink and you'll miss a cameo by Alexander himself. He's the one who turns on the 'game' as the models (and footballer, Andy Carroll) gear up for an obstacle course, all wearing the collection and looking tough as nails.

The collection drops on 6 November, wall-jumping, tumbling, wall-breaking (by flipping into it) and locker-denting abilities are not included, but at least the bad-ass look is achievable.

Related: Alexander Wang explains his futuristic H&M collection


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