Watch behind the scenes footage of the H&M x Balmain campaign video

"You're never going to forget these three words: H&M. Balmain. Nation," said Olivier Rousteing

By Verinia Khoo | Published: 20 Oct 2015

Video: H&M

Let's admit it, we're all shivering in anticipation for the upcoming launch of the H&M x Balmain collection that's scheduled to drop in stores on 5 November.

Thanks to H&M, we've got a glimpse of what went down behind the scenes during the shoot for the campaign video that will debut tomorrow at the collection's runway show in New York at 7.30am. You can watch the event live on H&M's Twitter and Periscope accounts.

From what we can see, there's going to be a twerking Kendall Jenner surrounded by a crew of professional dancers.

"The campaign has to reflect the Balmain Army and for me, she [Kendall] is the most important. She is an icon. I'm inspired by her," Olivier told Yahoo! Style. "For me she is the new Naomi, Claudia, Cindy. You know the type of models where people want to be her."

"She also has an amazing soul and is so supportive. It is important for me to have my friends around me to support every project that I do. She's just amazing and inspires an entire generation. I love that she's global, and loves music, dancing, she's the Balmain girl," he added.


A video posted by H&M (@hm) on


A video posted by BALMAIN (@balmainparis) on


Related: Olivier Rousteing talks about diversity in the fashion industry
Related: Balmain SS16


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