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Alexa Chung is hilarious in new Longchamp Spring 2017 videos

J'aime Paris, J'aime Alexa!

By Lydia Chan | Published: 7 Feb 2017

Video: Longchamp

Known for her stylish outfits and quirky-cool personality, Alexa Chung resumes her role as the face of Longchamp in these newly released mini-films for the spring 2017 campaign – J'aime Paris and La Parisienne.

The videos show Alexa decked out in the latest clothes and bags from the collection as she wanders the streets of Paris. Directed by journalist and fashion documentary maker Loïc Prigent, these videos continue the theme of past seasons in celebrating the importance of the City of Love to Longchamp. This time, we hear more about Paris from Alexa's (hilarious) point of view – "I found out the other day, that a 'French kiss' in Paris is just called a 'kiss.'"

In La Parisienne, Alexa gives her definition of the Parisian woman: "She's very, very pretty, but she's not perfect – she's real." So that's Alexa then. We'll leave you to watch the videos and get #AlexaGoals.

Related: Lady Gaga stars in new Tiffany & Co. campaign
Related: Longchamp's surprise campaign star


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