Meet Vmajor, Asia's most exciting young designers
Meet the designers behind the Chinese label that will represent Asia in the finals of the International Woolmark Prize this month
The International Woolmark Prize (IWP), the world's most prestigious award for fashion designers working with wool, will be awarded in Beijing on 17 March. The prize was founded by the Australian wool board to encourage creativity with wool and support emerging talents in the fashion industry.
Representing Asia this year is Shenzhen-based fashion label Vmajor, whose designers, Victor Zhu and Nicole Lin, won top honours in the women's category of the competition's regional showdown last year. ELLE was lucky enough to meet Victor and Nicole in Shenzhen last year, and we were blown away by their talent, so it's great to see them getting international recognition.
The final round of the IWP will see Vmajor and four other finalists compete for a prize of AUS$100,000 (approx. RM285,000) and the once-in-a lifetime opportunity to have their designs stocked in top retailers around the world.
We caught up with Victor to hear his thoughts on the nomination and find out more about his label.
How would you describe Vmajor's design aesthetic?
Diverse, casual, elegant and free spirited.
What would you cite as your major influences?
Mother Nature and subcultures.
Can you tell us about the pieces you entered in the IWP competition?
The collection was inspired by Tibetan landscapes, and what ethnic groups wear in their daily lives. We transferred those elements in a modern and sustainable way. The hardest and most exciting part is the unpredictability of the whole process, as well as trying different techniques. I think if you are trying to do something that you really believe in, and just be yourself, the rest will come naturally.
How does it feel to be a part of this huge competition at the final level?
It's exciting and a bit nerve-wrecking. It's a great honour for us to be a part of this wonderful journey.
What is your vision for Vmajor?
To become a globally influential designer brand, made and based in China.
How do you think winning the prize might change your lives?
We haven't thought about it that way. Right now we are keeping our concentration 100% on the finals.
Watch what Victor told The Woolmark Company in the video below.
Related: Vmajor Spring Summer 2015