Viktor & Rolf to close ready-to-wear line after AW15 presentation
Viktor Horsting and Rolf Snoeren intend to focus on couture and fragrances
Another fashion house is leaving the prêt-a-porter scene. Viktor & Rolf's Viktor Horsting and Rolf Snoeren, who just showed their Spring 2015 couture collection, have announced that they will close their ready-to-wear line after a final collection for Autumn Winter 2015. Their flagship store in Paris will close in early 2016.
In what industry analysts are calling a "strategic decision", Viktor & Rolf's move will allow the childhood friends and fashion schoolmates to spend more time working on haute couture and fragrances.
"By letting go of it, we gain more time and freedom," the pair told WWD. "We feel a strong need to refocus on our artistic roots. We have always used fashion to communicate – it is our primary means of artistic expression."
The move follows Jean Paul Gaultier's announcement of his exit from RTW in September 2014, also citing a wish to focus on perfumes and couture as his reason.
Viktor & Rolf will present their AW15 creations in March, but will skip the Paris Fashion Week runway. And then it's on to other projects including, we hope, a continued relationship with L'Oréal for their fragrances and fashion collaborations (ahem, H&M).
Related: Viktor & Rolf Haute Couture SS15
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