Victoria Beckham is named Britainís top entrepreneur
Beneath the posh gloss, former Spice Girl is leading UKís fashion pack in rankings
From topping pop charts to leading business rankings, Victoria Beckham sure has come a long way. This week, business title Management Today has named her Britain’s No 1 entrepreneur.
For someone who’s worth an estimated £210 million, this newest accolade isn’t much of a surprise. But what's the secret to her roaring success? In an Editor’s Letter, Matthew Gwyther praised her for having “created a company that is both real and wildly successful” and attributes her success to her quiet disecretion.
"Celebrities' cachet derives from scarcity, not abundance…. The less they give us of themselves, the more we want,” he wrote. “Mrs Beckham rations us when it comes to her radiance. She barely opens her mouth in public and interviews are closely controlled and anodyne. As George Clooney observed … 'The worst thing you can do is make yourself more available.' That's why Victoria Beckham is, in the old sense, a star...”
Management Today’s deputy editor Andrew Saunders also defended Victoria from being so frequently dismissed as merely a “celeb fashionista”. He says, “I don't think that's fair. She has built something real out of her own celebrity which is quite a contemporary story. She deserves to be celebrated."