share

Victoria Beckham for Target

The designer wants to reach out to more women with a lower price point

By Verinia Khoo | Published: 21 Oct 2016

VB for Target
Photo: VictoriaBeckham/Instagram

Victoria Beckham has a collection with Target in the works! The mother of four said that the collaboration was inspired by her playful Victoria, Victoria Beckham line. It will mostly consist of apparel and accessories for both women and children, making this her first time designing for kids.

"The timing just felt right," Victoria told Business of Fashion. "I've made no secret of the fact that I wanted to put a collection out there for people who either can't afford designer prices or don't want to pay designer prices."

The VB x Target collection will comprise of over 200 items that are priced from $6 to $70 (approx. RM25 to RM295). The collection will be available in Target stores in the US and online next April. Target doesn't ship to Malaysia but luckily for us, selected items will be stocked on VictoriaBeckham.com, which ships here.

"I can reach so many more women through working with Target," Victoria added. "It's not just because of the price point but because of how many stores that they have, located all around America. These are women that I haven't been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn't be only people who can afford to spend a certain amount of money."

Start saving up now.

Related: Victoria Beckham SS17
Related: Estée Lauder unveils Victoria Beckham collection


Most Popular

Advertisement

MORE, MORE, MORE

ELLE Bridal Awards

ELLE Bridal Awards

ELLE and Sė Sposa Italia Collezioni introduce the first ever ELLE International Bridal Awards

ELLE Instagram
MCM Mitte Brocade

MCM Mitte Brocade

Watch the craftsmanship that goes behind this covetable statement piece

BFA 2016 winners

BFA 2016 winners

Gucci, Demna Gvasalia, and Gigi Hadid were a few of the night's big winners

Advertisement
ELLE Instagram