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Versace cuts couture show

The brand bids goodbye to Couture Week as it takes the "opportunity to try something new"

By Lydia Chan | Published: 18 Jan 2017

No Versace Couture
Donatella Versace at the Atelier Versace Haute Couture AW16 show (Photo: Imaxtree.com)

Atelier Versace, Versace's haute couture line, has announced that it will not be a part of this year's Couture Week line-up. The Italian brand released a statement saying that it will focus on "major client events" instead. This includes private presentations to be held in major cities like Hong Kong and New York.

"At the moment, we do six shows a year, and my feeling is: That's a lot of shows," Versace's chief executive Jonathan Akeroyd told the New York Times. "Eight, if you count couture, seems excessive. And we all know the model is changing quite a lot, so why not take the opportunity to try something new?"

Versace's absence during couture week will surely be missed as the show brought some star power to Paris with Natasha Poly, Adriana Lima, and sisters Gigi and Bella Hadid having walked for past seasons. No word yet if Atelier Versace be back next year, so we'll just have to wait and see.

Related: Versace SS17 Runway 
Related: Haute Couture Week 2016 


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