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Valentino to relocate Haute Couture show

The fashion house will also open new flagship stores in New York and Rome

By Andrea Tim | Published: 5 Nov 2014

Valentino in Rome
Photo: Pascal Le Segretain/Getty Images

Valentino is shaking up its couture schedule. After taking its usual slot at Paris Couture Week in January 2015, the Italian house will then move its July Haute Couture show to Rome, in conjunction with a new flagship store opening there.

That's not all on designers Maria Grazia Chiuri and Pierpaolo Piccioli's itineraries. The pair will also head to New York next month for a Fifth Avenue store opening, and a showing of their third couture collection for 2014, according to The New York Times. With the pre-collection and men's wear shows following soon after January couture, Valentino's schedule for the next few months is one you don't want to mess with.

The label's holiday from its usual Paris Couture Week spot next July seems to be in step with a trend, where brands follow where their customers go.

"The choice is important because the brand, led by the Valentino chief executive Stefano Sassi, is one of the mainstays of the ever-shrinking Paris couture schedule," The New York Times' Vanessa Friedman wrote. "Its exquisite shows are among the most highly anticipated of the week, along with Chanel, Dior, Jean Paul Gaultier and Armani Privé. Valentino's willingness to go its own way, even if just for a season, would have to give fellow fashionistas pause."

Related: Lottie Moss scores her first major ad campaign
Related: Chanel transports its Métiers d'Art show to Austria


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