share

Valentino goes to Africa for Spring Summer 16 ad campaign

The maison taps Nat Geo photographer Steven McCurry

By Shantila Lee | Published: 12 Jan 2016

Valentino SS16 ad
Photo: maisonvalentino/Instagram

Just as Valentino's Spring 2016 collection was resplendent in tribal African motifs and had models in cornrows, the fashion house's SS16 ad campaign has been captured in Kenya. Lensed by Steven McCurry, famous for his 'Afghan girl' Nat Geo cover, and under the direction of Valentino creative directors Pierpaolo Piccioli and Maria Grazia Chiuri, the campaign was shot at Amboseli National Park.

Models Tami Williams, Alice Metza, Cameron Traiber, Greta Varlese and Kirin Dejonckheer pose alongside local Maasai people. "The idea of these pictures is to take the viewer on a journey. The clothes were inspired by African motifs, [so] to take the shoot to Africa and show how these things interact and, this connection of the clothes, the models, the environment, the local people; I thought it was a great endeavor, " McCurry told WWD.

Pierpaolo and Maria share his sentiments. "Our emotions about African Culture, the idea of beauty achieved by the interaction of different cultures, the idea of tolerance, this is the message we wanted to deliver," they said."That’s why we wanted to shoot in Africa with Steve McCurry. He’s not a fashion photographer; he’s a culture reporter…we wanted to shoot not a fashion vision [of Africa], but more of a cultural vision — and not in a studio with an elephant."

 


Related: Léa Seydoux joins Alicia Vikander as the new face of Louis Vuitton
Related: Vanessa Moody stars in Michael Kors SS16 campaign


Most Popular

Advertisement

MORE, MORE, MORE

MFW AW17 Diary day 4

MFW AW17 Diary day 4

We're all for Bottega Veneta's romantic 40s-influenced shapes, and Jimmy Choo's Victorian-style fierce lace-up boots

Miss Universe MY 17

Miss Universe MY 17

"I've come a long way, I honestly never expected this because everyone here was so amazing"

Versace AW17 live

Versace AW17 live

Watch the Versace Autumn Winter 2017 runway show live from Milan Fashion Week

ELLE Instagram
Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

Advertisement
Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ELLE Instagram