Marin Minamiya is Uniqlo's first female ambassador
She's the youngest Japanese person to ever conquer Mount Everest
Marin is studying political science and economics at Waseda University, which Tadashi Yanai, the chairman and CEO of Uniqlo's parent company Fast Retailing, also attended.
"I've been a Uniqlo devotee for some time, relying on the amazing functionality of its clothing in the harsh environs of Everest and other mountains or when I'm training or simply out and about," Marin said in a statement.
Yanai said that there will be new collections coming up in collaboration with the new brand ambassador too. "Her desire to keep taking on challenges perfectly matches the relentless Uniqlo commitment to innovation," he said. "We look forward to collaborating with her to develop new LifeWear items that leverage advanced technologies while helping her to realise her dreams."