Model claims she was fired from Louis Vuitton show for being "too big"

Ulrikke Hoyer said she was urged to starve herself ahead of Louis Vuitton's Cruise 2018 show in Japan

By Lydia Chan | Published: 19 May 2017

"Too big" for runway
Ulrikke in the Chloé AW 17 show during Paris Fashion Week (Photo:

Danish model Ulrikke Hoyer has taken to social media to share her harrowing experience of allegedly being fired from the recent Louis Vuitton Cruise show. The model was flown to Tokyo, Japan for final fittings ahead of the runway show in Kyoto's Miho Museum, but she was removed from the line-up at the last minute.

Why? The 24-inch-waist model was considered "too big."

On her Facebook page, Ulrikke gave an extensive explanation to the whole ordeal. On 25 April, the model was flown to Paris for her Cruise show fitting. At the time, her hips measured 92cm and Ulrikke said that she wasn't in her "skinniest 'show-shape'". Yet, over the next few weeks, she worked hard to get back to the "right" size and before flying to Tokyo for the show, she measured at 91.5 cm.

Upon arriving in Japan, Ulrikke ate the bare minimum but after fittings, the casting director said that Ulrikke had "a very bloated stomach", "bloated face" and "needs to drink only water for the next 24 hours." Ulrikke later wrote about how she "stayed home hungry in bed" and how the casting director also checked to see if she had been eating food.

Before her final fitting, Ulrikke was told by her agent in Denmark that Louis Vuitton had chosen to cancel her and that she was being sent home. She was told that her measurements were off and three hours later, Ulrikke was on a plane back home.

Ulrikke in last year's Louis Vuitton Cruise show in Brazil (Photo: Louis Vuitton)

Despite being treated with "such a lack of respect", Ulrikke stands firm that her choice to write about this experience is not about being cancelled from the show but rather to shed light on the industry's unrealistic expectations.

"I cannot accept the 'normality' in the behaviour of people like this. They find pleasure in power over young girls and will go to the extreme to force an eating disorder on you. If this comes from them or some of the fashion houses I don't know as I've only been dealing with the casters," she wrote.

However, Ulrikke noted that Louis Vuitton creative director, Nicolas Ghesquière is not too be blamed for the issue, writing that he's "super nice and treats everybody with respect." She did, however, point out that "sizes of the show pieces are made for women to have eating disorders."

At the time of writing, reps from Louis Vuitton have not commented on the allegations. You can read the shorter version of Ulrikke's story in her Instagram post below.


I just returned from Tokyo/Japan, where Louis Vuitton held a beautiful cruise show in Kyoto, I just never made it to Kyoto cause I was canceled for the show due to being ‘too big’. (I’m a size 34-36) Ashley Brokaw’s caster Alexia had said that there had been some problems during the fitting. According to her I had “a very bloated stomach”, “bloated face”, and urged me to starve myself with this statement “Ulrikke needs to drink only water for the next 24 hours”. I was shocked when I heard it. I woke up at 2am and was extremely hungry. The breakfast started at 6:30am – I had the absolute minimum. I was afraid to meet Alexia so my luck she didn’t arrive until 8am, when my plate was taken off the table. She said good morning to me and the other girls and looked at me, then down on my non-existent plate and up at me again. She was checking if I had been eating food. At 7pm my mother agent from Denmark called my to tell the sad news that Louis Vuitton had chosen to cancel me from the show without the refitting and that I was going to be sent back home. Not only did I have a belly, my face was puffy now also my back was a problem. I am glad I’m 20 years old with an elite sports background and not a 15 year old girl, who are new to this and unsure about herself, because I have no doubt that I would then have ended up very sick and scarred long into my adult life. TO READ THE FULL STORY CLICK IN MY BIO!!!!!!! #LVCruise2018 #mistreatmentofmodels #AshleyBrokaw #thefutureisfemale #sowhyeatingdisorders #youknowitstrue #shareifyoucare #jamespscully

A post shared by Ulrikke Hoyer (@ulrikkehoyer) on

Related: Louis Vuitton Cruise 2018
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