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Topshop Unique to debut SS15 looks on Facebook ahead of runway show

This is going to be the British retailer's most social show yet

By Andrea Tim | Published: 11 Sep 2014

Topshop's new plan
Photo: Alessandro Lucioni/IMAXTREE

Topshop Unique is hitting Facebook and Instagram to introduce its Spring Summer 2015 collection. A small part of the full collection will make its debut on Facebook prior to the runway show on Sunday, 14 September.

In addition, five Instagram users have been selected and will be featured from Friday on a mosaic display in the special window installation at Topshop's Oxford Circus store. The runway show will be live-streamed there as well.

"I believe that enabling Topshop's fans to view key looks…before our industry insiders is a real revolution — and one that we are proud to pioneer," Topshop owner, Philip Green said. Generous Topshop is generous.

The best news is that Topshop is making six pieces from the collection available for immediate purchase and delivery. Customers can shop the collection at Oxford Circus and on topshop.com right after the runway show. Purses at the ready.

Related: Burberry to sell its Spring 2015 nail polish on Twitter
Related: Marques'Almeida is collaborating with Topshop


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