Topshop Unique launches Runway-to-Retail initiative

That means you get to buy the Topshop Unique collection fresh off the runway!

By Verinia Khoo | Published: 1 Sep 2016

Video: Topshop

Get your credit cards ready because you'll soon be able to shop selected pieces from Topshop Unique's upcoming collection fresh off the runway, right after its debut at London Fashion Week in September.

Instead of the usual wait for seasonal collections to be available, we will be able to buy select pieces from Topshop Unique's upcoming collection at Pavilion Kuala Lumpur and online from Monday, 19 September. If you'd like to make a shopping list beforehand, be sure to catch the runway show live on when it airs on 18 September at 9pm (Malaysian time). Nothing like letting a runway show inspire your next shopping spree.

Related: Taylor Hill fronts Topshop AW16 campaign
Related: Kendall + Kylie Swim collection for Topshop


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