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Tommy Hilfiger takes on virtual reality

How would you like to re-watch Tommy Hilfiger's AW15 runway show in 3D?

By Andrea Tim | Published: 21 Oct 2015

Hilfiger in 3D
Photo: Imaxtree.com

Tommy Hilfiger is giving its customers the opportunity to experience fashion in a new dimension. Short of attending the runway show yourself (but that was earlier this year), you can now watch the American football-themed Autumn Winter 2015 runway show in three dimensions and in 360 degrees using the Samsung GearVR headsets.

Best of all, you'll be on the front row. The set-up even makes it so that you have fellow fashion week attendees around you in the virtual reality.

The downside for those on this side of the globe is that this is currently only available at the Tommy Hilfiger flagship store on Fifth Avenue, New York. The feature will later roll out at stores in London, Paris, Milan, Amsterdam, Düsseldorf, Florence, Zurich and Moscow, according to WWD.

"Through virtual reality, we're now able to bring our one-of-a-kind fashion show to the retail setting," Tommy told WWD. "From the incredible set and music to exclusive backstage moments, consumers will be able to watch the clothes move and see the collection in the original show environment – it's a compelling and interesting elevation of the traditional shopping experience."

Related: Karl Lagerfeld brand to launch online store
Related: Louis Vuitton adds new cities to its City Guides collection


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