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Tiffany & Co. may have a colour change

Will the jewellery company's famous turquoise blue packaging be replaced with another colour?

By Andrea Tim | Published: 6 Aug 2014

Tiffany & Co changes
Photo: Mike Coppola/Getty Images

Tiffany & Co.'s new creative director Francesca Amfitheatrof has hinted that she may change the luxury jewellery brand's packaging.

"I might do limited editions, maybe in a pattern," said Francesca, who joined the company as design director in September 2013. "I do love a mixture of patterns."

Despite change being good sometimes, we hope Francesca doesn't take away the robin egg blue that has become synonymous with Tiffany & Co. Other than that, who can complain about an expectedly classy makeover helmed by someone who has over 20 years of experience in jewellery design, fragrance, interiors, and furniture?

Related: DVF to launch jewellery line
Related: Peddy Mergui's luxury groceries


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