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This is ELLE.MY

Your first stop for daily fashion, shopping, beauty, celebrity style, news, trends and women's interests

By Lim Chee Wah | Published: 10 Jan 2014

Video: ELLE Malaysia

Fashion is more than the clothes; it's also about who's wearing it, how she wears it, and what's so special about it. Fashion is transformational, it changes the way you feel about the world, and about yourself. So is beauty; it's inspiring to know you can always look your best.

And elle.my is setting the style for you. It is your daily access to fashion, trends, beauty and skincare, celebrity news and styles, and pop culture. You'll see the latest runway shows and discover the hottest trends here first, and get expert recommendations on just about everything a woman needs - from career and relationships, health and fitness, home and living, to travel and entertainment.

It gets better. You can carry elle.my with you at all times. We have here the season's smartest fashion accessories - the ELLE Malaysia iPhone and Android apps, and the exclusive MY ELLE Club. Sign up to be a member now and you could win an iPad mini with Retina Display (Wi-Fi, 32GB). Seriously. And there's the magazine too, coming to you in March. Sign up for a subscription now and you could be invited to our launch party. It will be - what's the word - epic.

So here it is, ELLE Malaysia. It's a little hip, a little cool and a whole lot of what lifts you up - beautiful clothes, influential people and great minds. This way please.

Lim Chee Wah, Launch Editor, ELLE Digital


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