The Weeknd is H&M's Spring 2017 Icon
Soon you'll be able to wear selected pieces handpicked by Abel Tesfaye
The Weeknd is collaborating with Swedish retailer H&M for its Spring Icons 2017 collection. Besides starring in the menswear campaign, The Weeknd will also be curating the collection that will launch in stores worldwide on 2 March 2017.
It looks like the Grammy Award winner has been up to his neck in new projects too. He released his Starboy album earlier this year then he landed a campaign with Puma and now he's been announced as one of the performers at this year's Victoria's Secret fashion show. He will be sharing the stage with Bruno Mars and Lady Gaga in Paris.
Who knows what else he's got in store for us?