The Puma x McQ collaboration is going to be amazing
Puma teams up with Alexander McQueen again for another sportswear collection under McQ
Another day, another high fashion and sportswear collaboration we want to get our hands on. This time we're excited about the Puma and McQ collab, making sporty street style all the more covetable.
Puma has been working with Alexander McQueen since 2005; this relationship still exists today with a collection of shoes on Puma's Black Label. The upcoming Puma x McQ collection is the first of its kind, and injects McQ's "rebellious spirit and bold youth culture references" into Puma's athletic heritage.
"Sportswear has become an essential style status symbol on the streets of major cities around the world, so we're very excited to be partnering with Puma for this collection of trainers," McQ brand director Andy Rogers said to WWD.
He added that "the mixing of sportswear with high fashion defines much of modern style, so it felt right to partner with a brand with such a strong history of designer collaborations."
You know what else would feel right? Having the collection ourselves. Puma x McQ launches worldwide on 1 August.