The Chainsmokers have a new fashion gig with Tommy Hilfiger

Drew Taggart and Alex Pall are Tommy Hilfiger's global menswear ambassadors

By Verinia Khoo | Published: 13 Jun 2017

Chainsmokers new gig
Photo: Tommy Hilfiger

Tommy Hilfiger has enlisted DJ duo Drew Taggart and Alex Pall of The Chainsmokers as its global menswear ambassadors. (Cue squeals of delight from millennials everywhere.)

"The Chainsmokers are at the centre of modern pop culture and their music resonates with a global audience," Hilfiger said. "I admire the way they have carved out a new niche that fuses indie, pop, dance, and hip-hop. Alex and Drew are truly the perfect definition of today's Tommy Guy – their talent, optimism, unique sound and effortless cool have made them standout in the music world. We're extremely excited to work with them in the fashion space."

"Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions," said The Chainsmokers. "Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans."

The musical duo will star in a campaign for the brand, out this fall. They'll also be sporting the collection on their Memories tour. No news yet as to whether they'll be co-designing a capsule collection like Gigi Hadid did. But fingers crossed, there will be one!

Related: The Tommy x Gigi runway heads to London
Related: Tommy Hilfiger x Gigi Hadid SS17


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