Tamara Mellon Goes Online
The co-founder of Jimmy Choo makes her eponymous line available for sale online
Tamara Mellon is expanding her online clothing empire. We fell in love with her eponymous luxury brand launched last year and now, Tamara’s added an e-commerce site within her website for online shopping fanatics.
The collections are simple but sleek and oh-so-sexy. Sheer blouses, glossy pumps, slender leather clutches and skintight legging boots come together to create looks that are sophisticated and seductive.
Take inspiration from model Dree Hemingway, who features in several gorgeous looks on the website’s homepage. Dresses with thigh-high slits and peek-a-boo cut-outs, white jumpsuits and strappy put us right into a party mood.
This isn’t Tamara’s first foray into the world wide web – a small collection of the line’s products were put up on Net-A-Porter last year and can still be shopped by fashion fans around the world.
However, unfortunately for most of us, the new e-commerce site will ship only to US residents. It’s time to cosy up to our American friends and get them to forward on parcels to us. Or you could shop the collections in person at certain department stores, such as Bergdorf Goodman or Neiman Marcus. Better yet, keep an eye out for two new boutiques that Tamara has plans to open later this year in New York and London.
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