Syomirizwa Gupta on what inspired his two new collections

The Malaysian designer gives us the exclusive dish on his Eid Luxe and Cruise campaigns

By Verinia Khoo | Published: 15 Mar 2016

Syomir talks
Tuti Noor (Photo: Bibo Aswan for Syomirizwa Gupta)

Syomirizwa Gupta released two new campaigns for his upcoming collections – the Eid Luxe 2016 collection and his Cruise 2016 collection yesterday. He also tapped three gorgeous women, Tuti Noor, Thanuja Ananthan and Anuja Ananthan to star in his campaigns.

The Eid Luxe 2016 collection puts an emphasis on feminine silhouettes, warm colours and attitude. Syomir told us about the inspiration behind it.

"It's a tribute to my love-hate fascination with reality TV shows about families and friends," Syomir told us. "Of course, you do find people in real life who are very similar to the characters in TV. I experimented with the collection based on the idea of a reality show that revolves around the lifestyle of the rich housewives of Kuala Lumpur or women we call datin. The collection celebrates their strength, ambition and grace."

"I chose Tuti for the campaign because she totally suits the theme!" the designer said. "I've known her ever since she was this innocent-looking girl with big fabulous curly hair and then suddenly she became one of the most well-known models in the industry," Syomir said.

Tuti Noor wearing the Zahida set (on left) and the Sofia halter dress (right). (Photo: Bibo Aswan for Syomirizwa Gupta)

In contrast to Syomir's dark Eid Luxe 2016 collection, his Cruise 2016 collection was vibrant, inspired by the late Mexican painter Frida Kahlo.

"I used strong and bold prints to match Frida Kahlo's personality and her views," Syomir explained. "The pieces come in strong solid colours too. Everything is balanced. This collection is about celebrating individuality and I believe it embodies every sense of the word. There are just so many pieces to choose from this collection. They're all so easy to mix and match with and I think people will have fun layering."

Syomir's campaign stars are twin sisters Thanuja and Anuja Ananthan, who he has always dreamed of working with.

"I was waiting for the right collection to fit them in," he said. "It was really one of Frida's artworks that featured her as a double image side by side that convinced me it was now or never!" he said.

Thanuja Ananthan and Anuja Ananthan in Syomirizwa Gupta Cruise 2016 (Photo: Ridduan TTFGA for Syomirizwa Gupta)

Syomirizwa Gupta's Eid Luxe and Cruise 2016 collections can now be pre-ordered by calling 03 2201 9920 or emailing and making an appointment with the designer himself.

Related: Syomirizwa Gupta SS16 available on FashionValet
Related: Siti Nurhaliza launches her own fashion line


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