share

It's supermodel mania in H&M's new summer ad

And it's hot, hot, hot!

By Verinia Khoo | Published: 30 Apr 2015

Video: H&M

Summer is just around the corner and H&M has got us all fired up for the beach with their sexy new campaign for the 2015 collection that just arrived in stores.

Starring models Adriana Lima, Doutzen Kroes, Joan Smalls and Natasha Poly, this is one of the best fashion retailer commercials we've seen to date. With Axwell Ingrosso's Sun is Shining as the soundtrack, the ad starts with the supermodels in the midst of doing normal everyday things like modelling (duh!), riding a motorbike in London, snorkelling and yoga.

But their activities are interrupted when each gets a message summoning them to a beach in Antigua. They then go all out, Bond-girl style, using everything from a superbike to a speedboat, a buggy and a jet (which Doutzen then parachutes out of) to get to the beach. 

Just when you start wondering what all this has to do with H&M, the gorgeous four start parading looks from the new collection. There is loads to covet too, from side-tie bikinis to paisley sundresses, lace tunics and even that particular dress one of us just bought. Watch the clip above, and get in the mood for summer. 

Related: H&M store to open in Imago Mall, Sabah
Related: H&M releases new looks for Summer 2015


Most Popular

Advertisement

MORE, MORE, MORE

ELLE Instagram
Advertisement
About Steven Tai

About Steven Tai

This young designer has worked with Stella McCartney. He's won one of the most prestigious fashion awards. What will he do next?

ELLE talks to Tory

ELLE talks to Tory

Tory Burch talks about key pieces in her AW16 collection, and reveals what she'd be doing if she wasn't a designer

ELLE Instagram