share

It's supermodel mania in H&M's new summer ad

And it's hot, hot, hot!

By Verinia Khoo | Published: 30 Apr 2015

Video: H&M

Summer is just around the corner and H&M has got us all fired up for the beach with their sexy new campaign for the 2015 collection that just arrived in stores.

Starring models Adriana Lima, Doutzen Kroes, Joan Smalls and Natasha Poly, this is one of the best fashion retailer commercials we've seen to date. With Axwell Ingrosso's Sun is Shining as the soundtrack, the ad starts with the supermodels in the midst of doing normal everyday things like modelling (duh!), riding a motorbike in London, snorkelling and yoga.

But their activities are interrupted when each gets a message summoning them to a beach in Antigua. They then go all out, Bond-girl style, using everything from a superbike to a speedboat, a buggy and a jet (which Doutzen then parachutes out of) to get to the beach. 

Just when you start wondering what all this has to do with H&M, the gorgeous four start parading looks from the new collection. There is loads to covet too, from side-tie bikinis to paisley sundresses, lace tunics and even that particular dress one of us just bought. Watch the clip above, and get in the mood for summer. 

Related: H&M store to open in Imago Mall, Sabah
Related: H&M releases new looks for Summer 2015


Most Popular

Advertisement

MORE, MORE, MORE

Who Melania Wears

Who Melania Wears

The two fashion icons might be designing Inauguration Day looks for the future First Lady

LV AW17 men's

LV AW17 men's

Watch the Louis Vuitton menswear Autumn Winter 2017 show live from Paris Fashion Week

Nov 2016 Winners

Nov 2016 Winners

See if you were one of the lucky winners of our Kérastase and CRES giveaways

ELLE Instagram
Dec 2016 winners

Dec 2016 winners

Were you one of the lucky few to score our massive Christmas giveaway?

No Versace Couture

No Versace Couture

The brand bids goodbye to Couture Week as it takes the "opportunity to try something new"

Advertisement
Tory Burch Resort 17

Tory Burch Resort 17

Channel beachside chic in Burch's latest release of relaxed silhouettes, fun prints and boho accessories

ELLE Instagram