share

Sunglass Hut and Google Let You Shop Sunglasses With Your Mum

Google+ Hangouts enables you to shop with anyone online for shades on the Sunglass Hut website

By Andrea Tim | Published: 17 Apr 2014

Video: Sunglass Hut

Even if you're on the other side of the world from your mum and can't make it to her for Mother's Day, there’s no excuse not go shopping with her for a pair of designer sunnies.

International sunglasses retailer Sunglass Hut has launched a revolutionary partnership with Google to expand the potential of online shopping. Thanks to Google+ Hangouts, customers can try on sunglasses with a friend, no matter how far they are from each other.

In conjunction with the Wow Mom Mother's Day campaign that kicked off last month, Georgia May Jagger and her mother Jerry Hall demonstrate the new try-on experience in this fun promotional video.

"I wanted Sunglass Hut to offer a new online shopping experience where people could interact while trying on sunglasses together," said Fabio d’Angelantonio, the retailer's president and chief marketing officer at Luxottica. Luxottica is the eyewear giant that owns Sunglass Hut, which carries dozens of designer sunglasses on its online store.

Now if someone could apply the same concept to trying out clothes online, that would be fantastic. Please and thank you.


Most Popular

Advertisement

MORE, MORE, MORE

ELLE Instagram
Advertisement
About Steven Tai

About Steven Tai

This young designer has worked with Stella McCartney. He's won one of the most prestigious fashion awards. What will he do next?

ELLE talks to Tory

ELLE talks to Tory

Tory Burch talks about key pieces in her AW16 collection, and reveals what she'd be doing if she wasn't a designer

ELLE Instagram