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Stella McCartney stops using Patagonian wool

The announcement comes after PETA released a video of sheep being mistreated

By Verinia Khoo | Published: 17 Aug 2015

No more wool!
Photo: Lee Young-ho

A shocking video was released by PETA over the weekend, showing viewers what Patagonian wool supplier Ovis 21 did to their sheep. Obviously it made vegan and animal rights crusader Stella McCartney upset and she took to Instagram to announce her decision to stop using the wool.

"I am very saddened to report that we have had to cease sourcing some of our sustainable wool from Ovis 21 in Patagonia," she wrote. "It was born as an amazing initiative to help protect a million acres of endangered grasslands in Patagonia whilst looking after the welfare of animals. Unfortunately, after conducting our own investigation in Argentina, following a very distressful viewing of footage provided by the great guys at @officialpeta, we found out that 1 of the 26 ranches we used source sustainable wool there, mistreated its sheep. It is one too many."

She also posted another photo with the caption that read "As a designer who built a brand on not using leather, fur or animal skins in its designs, I can't tolerate it! I am devastated by the news but more determined than ever to fight for animal rights in fashion together and monitor even more closely all suppliers involved in this industry to end all innocent lives."

"We are also looking into vegan 'wool' as well, in the same manner we were able to develop and incorporate high-end alternatives to leather and fur over the years," she added. Thankfully, Patagonia did not ignore the situation as they issued a statement, apologising and accepting full responsibility for the "harm done in our name".

Related: Stella McCartney launches Green Carpet Challenge collection
Related: Stella McCartney scores Olympics 2016 gig


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