Stella McCartney and Kering Group fight violence against women

This year's White Ribbon for Women campaign has celebs sporting brooches in support

By Shantila Lee | Published: 12 Nov 2015

Stella's brooch
Photo: Stella McCartney

For the fourth year in a row, the Kering Foundation will stage its White Ribbon for Women campaign, in support of the International Day for the Elimination of Violence Against Women. Designer Stella McCartney is at the helm, designing a limited-edition brooch for the cause.

To boost the campaign, between November 21 to 28, the brooch will be distributed across 41 countries and over 800 boutiques to customers of Kering's nine luxury brands: Gucci, Alexander McQueen, Balenciaga, Brioni, Stella McCartney, Boucheron, Dodo, Pomellato and Qeelin.

Stella has also enlisted the support of models and celebs, posting one celeb holding up the brooch each day on her Instagram account. So far Taylor Swift and her troop of model pals, Sir Paul McCartney, Penelope Cruz, Harry Styles and Maria Sharapova have all taken snaps (below). This also coincides with the Kering Foundation's social media campaign #BeHerVoice.


"Statistics show that one in three women around the world are beaten, coerced into sex or otherwise abused in their lifetime," said McCartney. "This is a horrific fact that has inspired me to bring attention to the awareness campaign to stop violence against women. I cannot stress enough how important it is that people are aware of the facts…and support women to find the courage to break the silence."



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