Has Spanx made the most flattering jeans ever?
The shapewear brand moves into the jeans market
Thanks to Spanx, we'll soon get to slip into flattering, comfortable and – let's not kid ourselves – slimming denim jeans. The hosiery label's founder Sara Blakely announced that Spanx jeans will be introduced in July.
"I see Spanx as a lifestyle brand that is delighting women in making things fit better and feel better on the body and not just through compression," Sara said. "We're known for making you look thinner and more toned, but it can just be about a better cut and fit."
Spanx will allow us to find our fit in the Signature or the Slim X, which come in skinny, straight, or boot-cut silhouettes. Of all the cotton, polyester, and Lycra blend apparel, this is one we can't wait to try on for ourselves.