Siti Nurhaliza launches her own fashion line

The singer collaborated with hijab label Ariani for her debut ready-to-wear collection, out now at the Ariani boutique in Jakel Mall

By Andrea Tim | Published: 11 Mar 2016

Siti's fashion line
Photo: Creación by Siti Nurhaliza

Siti Nurhaliza is taking a break from her musical career at the moment, but her passion for business is still in full gear. The singer launched her fashion line Creación by Siti Nurhaliza yesterday with a runway show that ended, naturally, with a performance by her.

Creación by Siti Nurhaliza comprises modest wear pieces that are stylish and flatter the feminine silhouette. Available in a wide range of sizes – up to XXXL – the collection can be shopped now at the new Creación boutique, located next to the Ariani boutique in Jakel Mall, Kuala Lumpur. Siti teamed up with hijab label Ariani to bring the collection to life.

"I was given the freedom to make calls about the concept and design, but in terms of the fabric, it was all led by Ariani because they're more experienced in that area," the 37-year-old told Berita Harian.

Siti started her own beauty company SimplySiti in 2014, and it wasn't long before she felt the call of the fashion industry, too.

"After cosmetic products, I wanted to release my own brand of clothes," she added. "I've been planning with Ariani to produce the collection for a long time, but it has only now become a reality."

See some of the looks from the runway show here.





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