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Simone Rocha To Design For J Brand

Simone Rocha will be designing a capsule collection for the denim label

By Emma Chong Johnston | Published: 10 Feb 2014

Simone For J Brand
Photo: Getty Images

Last year’s winner of the British Fashion Awards’ Emerging Designer Award Simone Rocha is teaming up with Californian denim label J Brand to produce a capsule collection. Details are limited at the moment, and the collection will only be available in stores by the end of the year, but given Simone’s rising star status, it’s bound to be a collaboration to watch out for. Previous J Brand guest designers have included Christopher Kane and Proenza Schouler. We’re keen to see how Simone’s feminine, directional designs will fit in with J Brand’s laid-back brand of cool.


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