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FashionValet and Shoplynks are closing the gap between social media and online shopping

By Andrea Tim | Published: 19 Jan 2016

Shop on social media
Photo: FashionValet

FashionValet has launched a social media shopping function, which lets you shop select items that are featured on its Instagram and Facebook.

All you need is to connect your Instagram or Facebook account to ShopLynks – this is a one-off sign-up. Once you do this, whenever you see a shopping tag on a photo on FashionValet's feed, simply comment on the photo with your size, chosen colour and the hashtag #buy. An invoice link will be automatically sent to you via SMS or email; click on the link and follow the instructions to make your payment.

The first thing that FashionValet has put a tag on is its FV Basics T-shirt and the #buy comments are already flooding in.

We're slightly scared – scared of how easy it is to sign up, empty our wallets and have our new purchase shipped to us – but more excited than anything else. Watch the instructional video here.

Shoplynks is a social commerce service based in Malaysia that just launched its beta version a few weeks ago. Social media websites don't usually allow direct purchases to be made on pages, but that's where Shoplynks comes in – it automates the entire shopping process with just a simple hashtag made by the buyer.

Facebook and Instagram are already influential platforms for fashion, so it's about time someone drew a link between that and online shopping. Think of all the OOTDs you'll be able to buy with just a few clicks. May the fashion gods be with your wallet.

Related: FashionValet launches intimates category
Related: Sephora is going to end your shopping abstinence with its Malaysian online store


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