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Tommy Hilfiger launches #TommyNow for NYFW show

The AW16 runway show will include the global debut of the TommyxGigi collection

By Verinia Khoo | Published: 9 Sep 2016

#TommyNow
Photo: tommyhilfiger/Instagram

The see-now-buy-now trend continues with Tommy Hilfiger, who has just launched his #TommyNow initiative. It's more than great news because it means that the collection can be shopped as they appear on the runway, but only in regions where online shipping is available from the Hilfiger retail website.

The upcoming runway event happens on 9 September at the 'Tommy Pier' at South Street Seaport in NYC; In Malaysia, that's 7am on Saturday, 10 September. Brand ambassador Gigi Hadid will open the show wearing a look from her Tommy x Gigi collection, her recent collaboration with Hilfiger that arrives at the Tommy Hilfiger store in 1Utama tomorrow. There's no word yet on when the main collection will hit stores in Malaysia.

"#TOMMYNOW is the ultimate expression of my brand philosophy, and the show I have always wanted to present," the designer said. "We are a brand that breaks conventions, puts the consumer at the heart of our business, and believes in creating fun, inspiring experiences that fuse fashion and entertainment."

"Having supermodel and social media icon Gigi Hadid headlining this event will be an unforgettable moment, and I am excited to share it with all our friends and fans around the world on Friday night," he added.

Stay tuned to tommy.com for more updates.


Related: Tommy x Gigi collection comes to KL
Related: The Tommy Hilfiger spring blazer to invest in


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