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Selfridges' 300 million makeover

The department store plans to invest 300 million in transforming its Oxford St flagship

By Emma Chong Johnston | Published: 28 May 2014

Selfridges' makeover
Photo: The designer galleries at Selfridges London

Many's the happy hour spent we've in the Oxford Street Selfridges in London, battling tourists and looking at expensive chocolates. If you thought it couldn't get better (may we draw your attention to the shoe galleries, purportedly the largest shoe department in the world), well – it can. The department store is all set to spend £300 million on a transformation that will up the store's retail space by 10 percent, create a grand new entrance and transform its accessories hall into the largest accessories department in the world.

It's the most money any department store has ever spent on single project, and will turn the handbag department into a 50,000 sq ft paradise – double its current size. The accessories hall will cater to men and women, bags, sunglasses and small leather goods from both high street and luxury brands. Work starts at the end of June, and is expected to finish in five years time; plenty of time to plan the London shopping trip of a lifetime.


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