See Alexa Chung in Longchamp's Autumn 2014 ad
The dream-like campaign film has the model emulating a modern day Alice in Wonderland
If we've never seen a video that explains to us what it's like to be Alexa Chung, this may just be it. Longchamp's Autumn 2014 campaign film, executed with a very surreal flair, stars the model and her incredibly piercing eyes. Alexa's book, It, also makes a special appearance.
She walks through an opulent mansion, all the while wide-eyed and in awe. We don't blame her; if we even had so much as dreams in which rooms were filled with shoes, bags, and the well-directed rays of sunlight illuminating the lush carpet floor, we'd be wide-eyed too.
Of course, she doesn't do any of this with glamorous stilettos or anything; it's just plain ol' Alexa, with her cool-girl wardrobe – sneakers, skater skirt and cap. The cap! It just ties the whole "It girl in wonderland" mood together, we think.