share

Sass & Bide founders leave the brand

After 15 years, founders Heidi Middleton and Sarah-Jane Clarke are leaving Sass & Bide

By Emma Chong Johnston | Published: 8 Jul 2014

S&B founders leave
Photo: Getty Images

After 15 years at Sass & Bide, founders Heidi Middleton and Sarah-Jane Clarke are leaving the brand. It's been a long time since the two entered the fashion world, selling jeans at a Portobello Market stall in 1999 and to those who've been following developments at Sass & Bide, the change can't come as much of a surprise. In 2011 the two sold 65% of their share in the brand and last year gave up their remaining share in the ownership, but stayed as creative directors.

"Both Heidi and Sarah-Jane have been slowly transitioning out of the business, and it has now reached a point where both girls feel confident that the business will go on to grow and thrive without their day-to-day involvement," Sass & Bide said in a statement.

Anthony Cuthbertson, formerly a design consultant for Victoria Beckham and Mulberry, will take over as design director.


Most Popular

Advertisement

MORE, MORE, MORE

ELLE March: Scha

ELLE March: Scha

The Malaysian actress talks about her family, feminism, and how she was unsure about being in the entertainment industry

MFW AW17 Diary day 4

MFW AW17 Diary day 4

We're all for Bottega Veneta's romantic 40s-influenced shapes, and Jimmy Choo's Victorian-style fierce lace-up boots

ELLE Instagram
Miss Universe MY 17

Miss Universe MY 17

"I've come a long way, I honestly never expected this because everyone here was so amazing"

Versace AW17 live

Versace AW17 live

Watch the Versace Autumn Winter 2017 runway show live from Milan Fashion Week

Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

Advertisement
LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

ELLE Instagram