Salvatore Ferragamo unveils short film for SS16 campaign

It's the most stylish game of hide and seek you've ever seen

By Andrea Tim | Published: 15 Feb 2016

Video: Salvatore Ferragamo

[Updated 15 February 2016] Watch Salvatore Ferragamo's full SS16 campaign film entitled Hide and Seek here.


Salvatore Ferragamo's Spring Summer 2016 campaign made its debut along with the teaser trailer for its short film. The campaign, entitled Lo Splendore Della Vita (Italian for The Splendour of Life) was shot by British fashion photographer Craig McDean, while the film was directed by Theo Stanley.

The models play hide and seek in a stunning Italian beachside villa, wearing colourful maxi dresses as one of them counts to ten. We'll have to wait a bit for the full film to be released, but you can watch the trailer here. Also scroll on to see more campaign images, including one of three models with their Varina pumps up in the air – our favourite shot from the lot.

#SplendorOfLife | #FerragamoSS16 Teaser

#SplendorOfLife | An uplifting new chapter of #FerragamoSS16 by the luxury Italian House is soon to be unveiled.

Posted by Salvatore Ferragamo on Monday, 18 January 2016

Photos: Salvatore Ferragamo

Related: Alexander McQueen explores duality in SS16 ad campaign


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